Benefits
Increased Advertising Reach through Print, Online, and Wireless
Because consumers search for information in a variety of ways today, GTA YELLOWBOOK will be available in three distinct platforms: print, online, and wireless.
Why print directory advertising?
There's not another advertising medium that offers the availability that directories have when consumers are looking to buy. Think about it. Your customers have access to your business information 24/7.
Why online advertising?
The Internet has created a new standard for consumer buying. Customers now want the flexibility to research and buy online. In fact, 91% of Internet users say they go online to research product information! It only makes sense for you to be online when customers are looking to buy.
Why wireless advertising?
Customers can have your advertising message at their fingertips anytime, anywhere. Wireless content is driven from the same data that's published from the Internet. And, it's not just about looking. Keep in mind that you automatically get a free regular listing on our online directory site under the same heading as your print directory listing. Can you afford not to be there?
Delivering Value
Throughout the year, the GTA YELLOWBOOK provides value and results to all of its customers.
Here are six reasons* why directory advertising is an essential part of every advertiser's media mix:
- Relevant - Directory advertising is the most powerful medium for reaching active shoppers.
- Efficient - Directory advertising is the most efficient medium for reaching people who are ready to buy.
- Decision-impacting - Directory ads help shoppers make purchase decisions.
- Effective - Users pay attention to ads 100 percent of the time because users actively seek out information when they have an immediate shopping need.
- Brings in great customers - Directory advertising brings in new customers and customers who spend more than average.
- Great for the advertiser's bottom line - Directory ads pay for themselves many times over.
*Source: The 2004 Yellow Pages Industry Usage Study, Knowledge Networks/SRI.
